Knihy o byznysu a managementu od nakladatelství Penguin Books - strana 4 z 8

David Bradford and Carole Robin taught interpersonal skills to MBA candidates for a combined seventy-five years on their legendary Stanford Graduate School of Business course, "Interpersonal Dynamics"...

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Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an expose of the extraordinary lengths that corporations will go to in order to spread...

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Everyone should work for themselves. But don't cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with...

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas...

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This is the inside story of a small group of mavericks, eccentrics and geniuses who turned Artificial Intelligence from a fringe enthusiasm into a transformative technology. It's the story of how that technology became big business...

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Warren Buffett built Berkshire Hathaway into something remarkable— and Fortune journalist Carol Loomis had a front-row seat for it all...

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We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client...

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SHORTLISTED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020The Sunday Times Best Business Books of the Year 2020The Times of London Best Business Books of the Year 2020The Financial Times Best Books of the Year 2020...

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One day, everything is going well; the next, disaster strikes. What do you do when every pillar is collapsing, every rule is being broken and chaos seems to be all around you? ...

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Companies and leaders often have great ideas. But, before they can turn their ideas into successful products, they need to answer some big questions. Now there is a way to answer these questions without weeks or months of meetings and discussions...

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'This book presents a salient truth: every investor - no matter how large or small - has the power to help address our climate crisis and build a more sustainable world. Together, we can and must act now' Al Gore...

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In their iconic bestseller Our Iceberg Is Melting, John Kotter and Holger Rathgeber used a simple fable about penguins to explain the process of lead-ing people through major changes. Now, ten years later, ...

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

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Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? ...

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The Dealmaker is a frank and honest account of how a severely dyslexic child who struggled at school went on to graduate from Oxford and become a serial entrepreneur. It describes Guy Hand's career in private equity, first at Nomura and then as head...

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When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action...

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This book will give you many hours of your life back. Scheduling doctor's appointments. Planning a party. Buying a present. Filling out paperwork. These are the kind of secretarial and managerial tasks necessary to run a life and a household...

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Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard’s John Kotter, it is a story that has been used to help thousands of people and organizations...

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Being an original thinker can change the world. Learn how to recognise a good idea, speak up without getting silenced, choose the right time to act and manage fear and doubt by standing out from the crowd. Penguin Readers is a series of the best...

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As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes ...

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