Na skladě v anglickém jazyku od autora Dan Ariely

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

• Knihabrožovaná vazba
  276 Kč

  Skladem 2 ks
• Přečtenámírně opotřebovaná
  104 Kč

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Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, ...

• Knihabrožovaná vazba
  434 Kč

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Fascinating and provocative, Ariely’s The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths...

• Přečtenávýborný stav
  205 Kč

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In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat...

• Přečtenámírně opotřebovaná
  190 Kč

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Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational, examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking look at...

• Přečtenámírně opotřebovaná
  176 Kč

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