S brožovanou vazbou knihy o byznysu a managementu od nakladatelství Kogan Page

News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and ...

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  957 Kč

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HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and analytical...

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  1 226 Kč

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Find out what makes great leaders tick, learn what it takes to be credible and read about the things that they'd do differently if they had to do it all again...

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  518 Kč

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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students...

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Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully...

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  1 038 Kč

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Global consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities...

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  1 294 Kč

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This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration...

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  1 552 Kč

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Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ...

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  808 Kč

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In the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook for becoming the leader that the world needs...

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  421 Kč

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Learn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company's culture with The Power of Company Culture...

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  783 Kč

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Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is ...

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  682 Kč

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Life presents us with a steady stream of decisions that we have to make. So, like it or not, we need to practice this skill every day - at work, at home, and in every aspect of our lives...

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  606 Kč

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As concern for the environment rises, companies are taking more account of the external costs of logistics-specifically those costs associated with climate change, air pollution, noise, vibration, and accidents...

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  1 422 Kč

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Projects and work environments are becoming increasingly complex, with more stakeholders, dispersed teams and an unprecedented rate of technological change...

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  1 047 Kč

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A high-performing and cohesive leadership team is essential for organizational success...

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  1 010 Kč

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Don't just be a good manager... be an even better one. For current and aspiring managers alike, this bestselling handbook from expert author Michael Armstrong provides a whistle-stop tour of the skills and techniques you need to succeed...

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  479 Kč

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Leaders are expected to show the way forward, especially in unpredictable circumstances or when resources are constrained. Yet frustratingly, what is common to good leadership is not often widely practised. Uncommon Leadership ...

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  667 Kč

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Studies show that 80% of us are increasingly pressured to be productive rather than creative at work. Sparking Success uncovers the importance of creativity as a tool for innovation and demonstrates how it can be a driving factor for success...

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  417 Kč

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The way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge. The Knowledge Manager's Handbook takes you step by step through the processes needed to define ...

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  1 431 Kč

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If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance,...

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  587 Kč

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