Šedá v anglickém jazyku knihy o marketingu

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

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An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

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  937 Kč

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For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. Ho

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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible...

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"Wink and Grow Rich" is the fable of a nine year old boy being raised by his carpenter father who is both sick and tired. In fact, he is tired of being sick and sick of being tired. Every day for the last twenty years the carpenter has visited the Well

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When my dad, Al Ries, wrote “Positioning: The Battle for Your Mind” in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand by owning a word in the mind...

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  477 Kč

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Why would a smart New York investment banker pay twelve million dollars for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting...

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  303 Kč

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The new edition of the book readers call the bible for advertising...

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  583 Kč

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"Wink and Grow Rich" is the fable of a nine year old boy being raised by his carpenter father who is both sick and tired. In fact, he is tired of being sick and sick of being tired. Every day for the last twenty years the carpenter has visited the Well

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  164 Kč

  Ihned ke stažení

Coming up with fresh ideas for logo jobs can be a very difficult process...

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  453 Kč

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The GameStop Short Squeeze and the Ragtag Group of Amateur Traders that Brought Wall Street to its Knees. Bestselling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and...

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  312 Kč

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Within the genre of financial self-help, "Trusts – A Practical Guide" is an invaluable and rare resource for financial experts and members of the public alike who need a reference work on a subject that is, on the face of it, complex but which undeniabl

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A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age...

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  538 Kč

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One day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he’d never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. With Pixar’s prospects looking bleak, ...

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Gallup Press: From the author of the long-running number 1 bestseller "StrengthsFinder 2.0" comes a landmark study of great...

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  1 102 Kč

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No one likes to be criticized. But when feedback is necessary whether it's with a boss, someone we manage, or another co-worker it takes great communication skills to successfully get the message across with feelings and relationships intact...

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  468 Kč

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The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million users a day, Google is the most well known global brand to emerge...

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Business Vocabulary in Use Elementary provides basic, essential vocabulary in a business context for learners of Business English...

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