Na téma mezinárodní obchod v anglickém jazyku knihy o marketingu

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't

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Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, ...

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An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

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This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists...

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This is a highly visual, compact-format sourcebook, packed with top international packaging designers’ contemporary work, accompanied by essays on the surrounding issues...

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A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives...

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True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill;...

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Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry.

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Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ...

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More Packaging Prototypes follows on from the hugely successful Packaging Prototypes, and acts as a visual catalyst in the creation and production of exciting and innovative design...

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Experimental Formats and Packaging explores every aspect of the pritned form, from single page to commercial package. While both formats and packaging are notoriously difficult areas in which to be innvative and revolutionary...

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Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how ...

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Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research...

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Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion...

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The Best of Business Card Design 7 is the “go-to” sourcebook for business card design inspiration for 2006 and beyond...

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Sharks are nature s most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature s competitive environment...

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The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers...

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity...

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As any dedicated shopper will tell you, a well-designed shop is not merely a commercial establishment, but a leisure experience to be savored at length...

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