Knihy o marketingu od nakladatelství John Wiley & Sons - strana 2 z 2

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows.

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Whether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, ...

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...

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