Populární naučné z kategorie v cizím jazyku knihy o marketingové komunikaci

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

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  284 Kč

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'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

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  276 Kč

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  104 Kč

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An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

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  937 Kč

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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

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  394 Kč

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The New York Times bestseller, Win Every Argument is the ultimate practical guide to debate, persuasion and public speaking, by award-winning author, journalist, and interviewer Mehdi Hasan...

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  303 Kč

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With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 ...

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  606 Kč

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The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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