Na téma reklama v anglickém jazyku knihy o marketingové komunikaci

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

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Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries...

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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

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The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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