Na téma reklama v cizím jazyku knihy o marketingové komunikaci

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

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  278 Kč

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, ...

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  303 Kč

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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

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  643 Kč

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• Přečtenávýborný stav
  326 Kč

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Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries...

• Kniha
  1 698 Kč

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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that mak

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  499 Kč

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The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder...

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  Vyprodané