Černá v anglickém jazyku knihy o marketingovém managementu

Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do – and how effective incentives can spur people to change their behaviour and achieve more...

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The world’s largest and most profitable companies – including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola – have used Six Sigma to achieve breathtaking improvements in business performance, ...

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Warren Buffett, the world's greatest investor, has long had a unique relationship with Fortune magazine, thanks to his deep personal friendship with the acclaimed writer Carol Loomis. She first mentioned Buffett in print in 1966...

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INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 4e International Edition illustrates how empirical researchers think about and apply econometric methods in real-world practice...

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