V anglickém jazyku knihy o marketingovém managementu - strana 2 z 4

An indispensable source for anyone who needs to implement business decisions on time and within budget. In today's ever-fluctuating world, it's not enough to recognize that you and the way you do business need to change...

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  1 515 Kč

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An accessible, step-by-step guide to building an app-based business which will be essential reading for anybody who has an idea for an app but is unsure of where to start...

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  381 Kč

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In Thrive, Arianna Huffington, the co-founder and editor-in-chief of the Huffington Post and one of the most influential women in the world, has written a passionate call to arms, looking to redefine what it means to be successful in today's world...

• Přečtenávýborný stav
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Warren Buffett built Berkshire Hathaway into something remarkable— and Fortune journalist Carol Loomis had a front-row seat for it all...

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  590 Kč

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Completely revised and updated, the third edition of the Posts' The Etiquette Advantage in Business is the ultimate guide professionals need to navigate everyday and unusual situations in the office... Today, mo

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Originálna anglicko-slovenská publikácia, ojedinelá svojho druhu na trhu. Popisuje ako uchopiť nápad, inováciu alebo zákazku a zrealizovať ju do úspešného konca. Je to manuál písaný jednoduchým jazykom. Kniha s praktickými príkladmi. Podstatu riadenia pro

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This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding ...

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  1 542 Kč

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Advanced International Trade is the first major graduate textbook in international trade in a generation. Trade is a cornerstone concept in economics, taught in all departments both in the United States and abroad...

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  2 818 Kč

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Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. Leading Change is widely recognized as his seminal work on leading transformational change, and is an important precursor to his newer ideas on ...

• Knihapevná vazba s přebalem
  654 Kč

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Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more....

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  289 Kč

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In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. With over 40 years in business, Richard Branson is an inspiring pioneer ...

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  399 Kč

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The scientific monograph develops the new leadership model which brings together the two dimensions of process and relations. Although this model replaces fundamental leadership approaches with an organizational view on the leading process, it does...

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  647 Kč

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An essential guide to the calibrated risk analysis approach. The Failure of Risk Management takes a close look at misused and misapplied basic analysis methods and ...

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  1 375 Kč

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Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and ...

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  743 Kč

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Life presents us with a steady stream of decisions that we have to make. So, like it or not, we need to practice this skill every day - at work, at home, and in every aspect of our lives...

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  606 Kč

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An insightful, behind-the-scences portrait of the technology giant Apple. Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and ...

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  317 Kč

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Six Sigma can be a complex and intimidating subject, with its emphasis on statistics and charts. Novices to the Six Sigma approach will appreciate a slim primer that gives an overview and practical advice on how to implement Six Sigma ...

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  318 Kč

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Make 2020 your best year yet with the help of the The Shed Method - step-by-step advice to give you the drive to go after what you want and achieve real success. 'A new way to tackle life's challenges. Teaches you to get the best out of yourself...

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Throughout history, rich and poor countries alike have been lending, borrowing, crashing—and recovering—their way through an extraordinary range of financial crises. Each time, the experts have chimed, ...

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In 12 new essays, ranging from the provocative to the practical and written specially for the second edition of Gemba Walks author and management expert Jim Womack reflects on the past 30 years of lean, and assesses the current state of lean today...

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  963 Kč

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