V cizím jazyku knihy o marketingovém managementu - strana 4 z 4

With a raft of provocative suggestions ('ignore performance goals'!, 'de-emphasize profits!'), Do Nothing! proves that behaving naturally can work against you. Doing less will get you more.

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The world’s largest and most profitable companies – including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola – have used Six Sigma to achieve breathtaking improvements in business performance, ...

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What makes a great salesperson? What beliefs, attitudes, and behaviors are linked to being a top performer? What impact do culture, industry, and sales context have? And does a formal sales methodology or process make a difference? This book is for ...

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If you are using or need to get up to speed on Materials Management in SAP ERP, this is your must-have resource. This book provides a comprehensive and expanded overview of the various functionalities and configurations needed for SAP MM...

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This book provides a measurement framework which is based on a continuous improvement lifecycle. The measurement framework is aligned with the IT Infrastructure Library (ITIL) set of best practices...

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This new edition of the best-selling guide to style is based on "The Economist"'s updated house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, ...

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The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology: 'Buildings - they are just piles of brick and concrete. Machines - they are a lot of iron and steel...

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Are you looking to make your organisation more effective and productive? If you answered "yes," you need to change the way it thinks. Combining the leading improvement methods of Six Sigma and Lean, this winning technique drives performance ...

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A hilarious compendium, for fans of The Office and Eats, Shoots and Leaves, that rails against something that drives us all utterly mad: office jargon...

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INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 4e International Edition illustrates how empirical researchers think about and apply econometric methods in real-world practice...

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Today's era of economic crisis has sent a powerful message: The age of "mercenary" capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism...

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This is a complete resource to teach consultants and managers how to configure SAP MM according to their company's business processes. After reading this book, ...

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