Knihy o marketingovém managementu od nakladatelství Portfolio Trade

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and ...

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With a raft of provocative suggestions ('ignore performance goals'!, 'de-emphasize profits!'), Do Nothing! proves that behaving naturally can work against you. Doing less will get you more.

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Warren Buffett, the world's greatest investor, has long had a unique relationship with Fortune magazine, thanks to his deep personal friendship with the acclaimed writer Carol Loomis. She first mentioned Buffett in print in 1966...

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An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations...

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