S modrou obálkou knihy o podnikání od nakladatelství McGraw-Hill

Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such...

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Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators...

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In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors...

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