Autor David A. Aaker

As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company`s primary source of cmopetitive advantage.

• Knihabrožovaná vazba
  921 Kč

  Do 20 – 25 dnů

Publikace je určena marketingovým pracovníkům a obchodním manažerům, kterým poradí, jak vybudovat silnou firemní značku, která „přitáhne“ a udrží zákazníky.

• Knihabrožovaná vazba
  Vyprodané

An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; ...

• Kniha
  1 502 Kč

  Do 20 – 25 dnů