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Are you just playing - or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future - something that doesn't happen in most companies.

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This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, ...

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