S červenou obálkou v anglickém jazyku knihy o marketingu
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...
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Knihapevná vazba890 KčSkladem > 5 ks
Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...
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Knihabrožovaná vazba302 KčSkladem 2 ks
The battle for the control of RJR Nabisco in the Autumn of 1988, which became the largest and most dramatic corporate takeover in American history, sent shock-waves through the international business world and became a symbol of the greed, excess and...
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Knihabrožovaná vazba281 KčDo 15 – 16 dnů
What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...
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Knihabrožovaná vazba392 KčSkladem 1 ks
The New York Times bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world....
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Knihabrožovaná vazba407 KčDo 23 – 28 dnů
Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...
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Knihabrožovaná vazba295 KčSkladem 2 ks
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men...
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Knihabrožovaná vazba460 KčSkladem 1 ks
Account planning exists for the sole purpose of creating advertising that truly connects with consumers...
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Knihapevná vazba1 092 KčDo 20 – 25 dnů
Prepare your students for the world of business with the Intelligent Business Course Book. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus...
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Knihabrožovaná vazbaVyprodané
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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Knihabrožovaná vazbaVyprodané
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