Knihy o podnikání od nakladatelství Penguin Books - strana 2 z 5

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? ...

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At twenty-one years old, product design student Evan Speigel developed the social network Snapchat. Just two years later, he shocked the world by turning down a three-billion-dollar offer from Facebook. This is the inside story on how Snapchat grew...

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Google and Facebook receive 90% of the world's news advertising spend. Amazon takes half of all e-commerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by...

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We all give feedback every day of our working lives. But all too often, a fear of awkward conversations leads us to hold back or say the wrong things...

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Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an expose of the extraordinary lengths that corporations will go to in order to spread...

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Penguin Readers is an ELT graded reader series for learners of English as a foreign language...

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We spend our lives gathering - first in classrooms and then in meetings, weddings, conferences and away days. Yet so many of us spend this time in underwhelming moments that fail to engage us, inspire us, or connect us...

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Are you stuck in a rut? Do you have more to give? Do you dream of a better life? I was struggling with drug addiction and battling suicidal thoughts when I saw an advert for the Royal Marines Commandos that changed my life forever...

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As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes ...

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Everyone should work for themselves. But don't cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with...

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• Přečtenávýborný stav
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Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way...

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We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account...

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This book will give you many hours of your life back. Scheduling doctor's appointments. Planning a party. Buying a present. Filling out paperwork. These are the kind of secretarial and managerial tasks necessary to run a life and a household...

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In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever. What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? ...

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This is the inside story of a small group of mavericks, eccentrics and geniuses who turned Artificial Intelligence from a fringe enthusiasm into a transformative technology. It's the story of how that technology became big business...

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One day, everything is going well; the next, disaster strikes. What do you do when every pillar is collapsing, every rule is being broken and chaos seems to be all around you? ...

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Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard’s John Kotter, it is a story that has been used to help thousands of people and organizations...

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In their iconic bestseller Our Iceberg Is Melting, John Kotter and Holger Rathgeber used a simple fable about penguins to explain the process of lead-ing people through major changes. Now, ten years later, ...

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We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client...

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Companies and leaders often have great ideas. But, before they can turn their ideas into successful products, they need to answer some big questions. Now there is a way to answer these questions without weeks or months of meetings and discussions...

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