V anglickém jazyku od autora Marty Neumeier

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

• Knihabrožovaná vazba
  657 Kč

  Skladem 1 ks

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, ...

• Knihabrožovaná vazba
  865 Kč

  Více než 30 dní

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

• Knihabrožovaná vazba
  707 Kč

  Skladem 2 ks