S modrou obálkou knihy o marketingu od nakladatelství Routledge

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective...

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  3 645 Kč

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Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence...

• Knihapevná vazba
  3 645 Kč

  Více než 30 dní