Píseň L. - Veronika Opatřilová, Prostor, 2024
Spalující bůh - R.F. Kuang, Host, 2024

Se zelenou obálkou v cizím jazyku knihy o marketingu

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Give and Take - Adam Grant, Weidenfeld and Nicolson, 2014
Give and Take 
EN

Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark book, Adam Grant illuminates the importance of a fourth, increasingly critical factor – that the best way to get to the top is...

  • Knihabrožovaná vazba
    274 Kč
    Skladem 1 ks

Scientific Advertising - Claude C. Hopkins, Bibliotech, 2020
 
Scientific Advertising - Claude C. Hopkins, Bibliotech, 2020
Scientific Advertising 
EN

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced...

  • Knihapevná vazba
    580 Kč
    Více než 30 dní

Get Promoted - Niamh O'Keeffe, Penguin Books, 2020
Get Promoted 
EN

Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't...

  • Knihabrožovaná vazba
    268 Kč
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The Ultimate Sales Book - Christine Harvey, Grant Stewart a kol., Teach Yourself, 2019
The Ultimate Sales Book 
EN

The Ultimate Sales Book gives you everything you need to succeed in sales and account management. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance ...

  • Knihabrožovaná vazba
    424 Kč
    Více než 30 dní
Moderní obchodní angličtina v komunikaci - Miroslav Kaftan, Zdenka Strnadová, Leda, 2004
Moderní obchodní angličtina v komunikaci

Druhá z řady terminologicky laděných učebnic věnovaných současné obchodní angličtině se týká ústní a písemné komunikace. Jejím cílem je seznámit uživatele se současnou angloamerickou terminologií této oblasti a naučit ji používat v praxi...

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    Vyprodané

Etika ako nástroj morálneho rozvoja organizácie - Zuzana Čmelíková, Computer Press, 2010
Etika ako nástroj morálneho rozvoja organizácie 
SK

Autorka sa vo svojej monografii zamerala na riešenie problému etiky v organizáciách, ktorá je veľmi diskutovanou témou v súčasnosti, vzhľadom na to, že sa očakáva podpora morálky v organizáciách, ako i rešpektovanie etického prístupu. Zámer autorky je spr

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Marketing - Michael Bernecker, Johanna, 2012
Marketing 
DE

Das Marketing moderner Unternehmen hat sich in den letzten Jahren deutlich verändert. Einhellige Meinung ist: Marketing wird immer wichtiger, um erfolgreich am Markt zu bestehen. Die Ausrichtung der unternehmerischen ...

  • Knihabrožovaná vazba
    771 Kč
    Více než 30 dní

A Condensed Course of Quantum Mechanics 
EN

This book represents a concise summary of non-relativistic quantum mechanics on the level suitable for university students of physics. It covers, perhaps even slightly exceeds, a one-year course of about 50 lectures, requiring basic knowledge of...

  • 170 Kč
    Ihned ke stažení
  • Knihabrožovaná vazba
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Letterhead and Logo Design 10, Rockport, 2009
Letterhead and Logo Design 10 
EN

This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists....

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    688 Kč
    Více než 30 dní

Trusts – A Practical Guide 6 (EN) 
EN

Within the genre of financial self-help, "Trusts – A Practical Guide" is an invaluable and rare resource for financial experts and members of the public alike who need a reference work on a subject that is, on the face of it, complex but which undeniabl

  • AudioknihaMP3 ke stažení
    164 Kč
    Ihned ke stažení
Whatcha Gonna Do With That Duck? - Seth Godin, Portfolio, 2012
Whatcha Gonna Do With That Duck? 
EN

The very best of the past six years of Seth Godin`s acclaimed blog. 'Seth's Blog' has generated more than 2 million words since the late 1990s, sharing...

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    800 Kč
    Více než 30 dní

The Magic of Employee Influence - Ivana Brutenič, Kristína Cichý Kováčiková, Rethink, 2024
The Magic of Employee Influence 
EN

Harness the power of employee influence and create enthusiastic brand advocates...

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    633 Kč
    Více než 30 dní

Jab, Jab, Jab, Right Hook - Gary Vaynerchuk, HarperCollins, 2013
Jab, Jab, Jab, Right Hook 
EN

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition...

  • Knihapevná vazba
    559 Kč
    Skladem 1 ks

High Performance - Jake Humphrey, Damian Hughes, Cornerstone, 2021
High Performance 
EN

How do Olympic medal-winning athletes turbo-charge their motivation? How do multi-millionaire founders develop the habits of champions? And how do Premier League football coaches lead their teams to victory...

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What is Branding? - Matthew Healey, Rotovision, 2008
What is Branding? 
EN

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. "What is Branding?" Is an accessible guide that makes sense of this complex subject...

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Advertising for People Who Don't Like Advertising - KesselsKramer, Laurence King Publishing, 2012
Advertising for People Who Don't Like Advertising 
EN

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

  • Knihapevná vazba
    Vyprodané

The Last Mile - Dilip Soman, University of Toronto, 2015
The Last Mile 
EN

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end...

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Special Packaging, Pepin Press, 2005
Special Packaging 
EN

This unique manual contains hundreds of packaging ideas and ready-to-use designs...

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Marketing Management - Svend Hollensen, Pearson, 2014
Marketing Management 
EN

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today...

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Logo Mondo - Hitoshi Nagasawa, Rockport, 2007
Logo Mondo 
EN

"Logo Mondo" is a replete, typography and logo collection, reflecting today's urban aesthetic. The collection is a tour de force, brimming with individuality and selected from thousands of entries submitted from hundreds of designers worldwide...

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Harry Potter a relikvie smrti - J.K. Rowling, Jonny Duddle (ilustrácie), 2018
Harry Potter a relikvie smrti
J.K. Rowling, Jonny Duddle (ilustrácie)