Knihy o marketingu v cizím jazyku

• Knihabrožovaná vazba
  108 Kč

  Do 9 – 14 dnů

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  863 Kč

  Skladem 4 ks

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't

• Knihapevná vazba
  594 Kč

  Skladem 1 ks

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

• Knihabrožovaná vazba
  658 Kč

  Více než 30 dní

Publikace se věnuje problematice tvorby sociálních sítí v období modernizace společnosti. Příspěvky sledují toto téma v rovině technické, právní, ekonomické i kulturní na území bývalých českých zemí. Reflektuje rozvoj výzkumu vý

• Knihabrožovaná vazba
  319 Kč

  Do 2 – 7 dnů

The publication presents basic calculation principles in finance and insurance. Particular chapters gradually survey topics which are important in the actual financial and insurance practice...

• Knihabrožovaná vazba
  326 Kč

  Více než 30 dní

What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create...

• Knihabrožovaná vazba
  276 Kč

  Více než 30 dní

What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep ...

• Knihabrožovaná vazba
  360 Kč

  Více než 30 dní

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

• Knihabrožovaná vazba
  279 Kč

  Více než 30 dní

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná vazba
  1 120 Kč

  Předobjednávka,
  vychází 26. 5. 2024

The latest edition of the communication guide that has sold more than 1,000,000 copies An enlightening look at how peaceful communication can create compassionate connections with family, friends, and other acquaintances, this international ...

• Knihabrožovaná vazba
  443 Kč

  Více než 30 dní

Fully revised and updated with additional content - this is a brand new edition of the bestselling Eat That Frog! There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything...

• Knihabrožovaná vazba
  302 Kč

  Skladem 2 ks
• AudioknihaMP3 na CD
  Vyprodané

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

• Knihabrožovaná vazba
  372 Kč

  Skladem 2 ks

Ryan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing ...

• Knihabrožovaná vazba
  275 Kč

  Skladem 2 ks

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná vazba
  936 Kč

  Skladem 1 ks

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, ...

• Knihabrožovaná vazba
  694 Kč

  Více než 30 dní

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.'

• Knihabrožovaná vazba
  277 Kč

  Skladem 2 ks
• Přečtenámírně opotřebovaná
  170 Kč

  Skladem

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

• Knihabrožovaná vazba
  300 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

  Skladem