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Původ Spojené státy v cizím jazyku knihy o marketingu

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The Culture Code - Daniel Coyle, Bantam Press, 2018
 
The Culture Code - Daniel Coyle, Random House, 2019
The Culture Code 
EN
Martinus.cz
Martinusák doporučuje 5

From the New York Times bestselling author of The Talent Code comes a book that unlocks the secrets of highly successful groups and provides tomorrow's leaders with the tools to build a cohesive, motivated culture...

  • Knihabrožovaná vazba
    388 Kč
    Více než 30 dní

Nonviolent Communication - Marshall B. Rosenberg, PuddleDancer, 2015
Nonviolent Communication 
EN

The latest edition of the communication guide that has sold more than 1,000,000 copies An enlightening look at how peaceful communication can create compassionate connections with family, friends, and other acquaintances, this international ...

  • Knihabrožovaná vazba
    442 Kč
    Více než 30 dní

Give and Take - Adam Grant, Viking, 2013
 
Give and Take - Adam Grant, Weidenfeld and Nicolson, 2014
Give and Take 
EN

An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

  • Knihapevná vazba
    937 Kč
    Více než 30 dní

No Filter - Sarah Frier, Random House, 2021
 
No Filter - Sarah Frier, Random House, 2020
No Filter 
EN
Martinus.cz
Martinusák doporučuje 5

Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook...

  • Knihabrožovaná vazba
    303 Kč
    Více než 30 dní
All-American Ads of the 80s - Steven Heller, Jim Heimann, Taschen, 2022
All-American Ads of the 80s 
EN

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

  • Knihapevná vazba
    713 Kč
    Více než 30 dní

Blue Ocean Shift - Renee Mauborgne, W. Chan Kim, Pan Books, 2022
 
Blue Ocean Shift - W. Chan Kim, Renée Mauborgne, Hachette Livre International, 2017
Blue Ocean Shift 
EN

Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more

  • Knihabrožovaná vazba
    349 Kč
    Skladem 1 ks

The Anatomy of Humbug - Paul Feldwick, Troubador, 2015
The Anatomy of Humbug 
EN

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

  • Knihapevná vazba
    490 Kč
    Více než 30 dní

The Song of Significance - Seth Godin, Penguin Books, 2023
The Song of Significance 
EN

The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort...

  • Knihabrožovaná vazba
    461 Kč
    Více než 30 dní

The Cult of We - Eliot Brown, Maureen Farrell, HarperCollins, 2021
The Cult of We 
EN

The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy...

  • Knihabrožovaná vazba
    Vyprodané

Decoded: The Science Behind Why We Buy - Phil P. Barden, John Wiley & Sons, 2013
Decoded: The Science Behind Why We Buy 
EN

In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing...

  • Knihapevná vazba
    Vyprodané
The Cult of We - Eliot Brown, HarperCollins, 2021
The Cult of We 
EN

The definitive inside story of WeWork, its audacious founder, and the company's epic unraveling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy...

  • Knihapevná vazba
    Vyprodané


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Když Nietzsche plakal - Irvin D. Yalom, 2014
Když Nietzsche plakal
Irvin D. Yalom