V cizím jazyku knihy o marketingu od nakladatelství BIS

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, ...

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Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products...

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Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing your skills, this book is for people who have to tackle identity projects in the real world, ...

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