S pevnou vazbou v cizím jazyku knihy o marketingu

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

• Knihapevná vazba
  1 108 Kč

  Předobjednávka,
  vychází za tři dny

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

• Knihapevná vazba
  936 Kč

  Více než 30 dní

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

• Knihapevná vazba
  811 Kč

  Skladem 2 ks

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn't

• Knihapevná vazba
  595 Kč

  Skladem 2 ks

Autorka sa vo svojej monografii zamerala na riešenie problému etiky v organizáciách, ktorá je veľmi diskutovanou témou v súčasnosti, vzhľadom na to, že sa očakáva podpora morálky v organizáciách, ako i rešpektovanie etického prístupu. Zámer autorky je spr

• Přečtenávýborný stav
  247 Kč

  Skladem
• Knihapevná vazba
  Vyprodané

An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ...

• Knihapevná vazba
  937 Kč

  Více než 30 dní

Islamic Branding and Marketing: Creating A Global Islamic Businessprovides a complete guide to building brands in the largest consumer market in the world...

• Knihapevná vazba
  1 094 Kč

  Více než 30 dní

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding....

• Knihapevná vazba
  597 Kč

  Více než 30 dní

Praktický sprievodca tatranskými dolinami, plesami a štítmi v ruskom jazyku.

• Přečtenávýborný stav
  144 Kč

  Skladem
• Knihapevná vazba
  Vyprodané

Súhrnný prehľad zo všetkých oblastí národného hospodárstva (demografia a sociálne štatistiky; makroekonomické štatistiky; podnikateľské štatistiky...

• Knihapevná vazba
  1 653 Kč

  Do 8 – 13 dnů

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

• Knihapevná vazba
  7 273 Kč

  Více než 30 dní

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on...

• Knihapevná vazba
  460 Kč

  Více než 30 dní

This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques...

• Knihapevná vazba
  770 Kč

  Více než 30 dní

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding ...

• Knihapevná vazba
  790 Kč

  Více než 30 dní

This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists...

• Knihapevná vazba
  1 131 Kč

  Více než 30 dní

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

• Knihapevná vazba
  729 Kč

  Skladem 1 ks

This is a highly visual, compact-format sourcebook, packed with top international packaging designers’ contemporary work, accompanied by essays on the surrounding issues...

• Knihapevná vazba
  985 Kč

  Více než 30 dní

Dvadsiaty štvrtý ročník Štatistickej ročenky SR poskytuje súhrnný prehľad na demografický, sociálny a ekonomický vývoj SR. Publikácia ponúka aj porovnanie...

• Přečtenávýborný stav
  766 Kč

  Skladem
• Knihapevná vazba
  1 653 Kč

  Do 8 – 13 dnů

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

• Knihapevná vazba
  713 Kč

  Více než 30 dní

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing...

• Knihapevná vazba
  611 Kč

  Skladem 1 ks