S britským původem ve slevě knihy o marketingu

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

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  278 Kč

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The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

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  372 Kč

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This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing,retailing,catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout...

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  683 Kč

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Kniha Vyhraj každú debatu ukazuje, ako sa každý môže naučiť komunikovať s potrebnou dávkou sebadôvery, povzniesť sa nad malicherné spory na sociálnych médiách a zvíťaziť v kvalitnej a produktívnej debate v reálnom svete...

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  320 Kč

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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  1 082 Kč

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The New York Times bestseller, Win Every Argument is the ultimate practical guide to debate, persuasion and public speaking, by award-winning author, journalist, and interviewer Mehdi Hasan...

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  303 Kč

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