Knihy o marketingové komunikaci od nakladatelství Oxford University Press

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...

• Knihabrožovaná vazba
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Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...

• Kniha
  1 299 Kč

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