Ve slevě s brožovanou vazbou knihy o byznysu a managementu od nakladatelství Pearson

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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  668 Kč

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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  719 Kč

  Skladem 2 ks

The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

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  811 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  885 Kč

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Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

• Knihabrožovaná vazba
  961 Kč

  Do 14 – 19 dnů

Familiarise yourself with essential accounting and finance principles for business decision-making. Connect your learning with relevant examples from real world businesses. Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie

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  1 924 Kč

  Více než 30 dní

Based on methods developed - and proven – in business, this highly visual and practical book will show readers how to design, lead and run effective workshops.

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  536 Kč

  Více než 30 dní

In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic...

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  1 255 Kč

  Více než 30 dní

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

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  1 927 Kč

  Více než 30 dní

Business agility is the ability to compete and thrive in the digital age by quickly responding to unprecedented market changes, threats, and emerging opportunities with innovative business solutions...

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  929 Kč

  Do 24 – 29 dnů

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices...

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  2 163 Kč

  Více než 30 dní

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

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  2 813 Kč

  Více než 30 dní

If you lead in organizations that have adopted agile methods, you know it’s crucial to create the right environment for your agile teams. Traditional tools such as Gantt charts, detailed plans, and internal KPIs aren’t adequate for complex...

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  857 Kč

  Více než 30 dní

Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains...

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  1 597 Kč

  Více než 30 dní

By identifying and describing the most powerful financial and non-financial KPIs, this book will make life easier for you by defining them, explaining how and when they should be used and providing a rich library of KPIs ...

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  864 Kč

  Do 15 – 16 dnů