Ve slevě knihy o byznysu a managementu od nakladatelství Pearson

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

• Knihabrožovaná vazba
  657 Kč

  Více než 30 dní

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

• Knihabrožovaná vazba
  707 Kč

  Skladem 2 ks

The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

• Knihabrožovaná vazba
  812 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  487 Kč

  Skladem

Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

• Knihabrožovaná vazba
  976 Kč

  Do 16 – 21 dnů

Familiarise yourself with essential accounting and finance principles for business decision-making. Connect your learning with relevant examples from real world businesses. Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie

• Knihabrožovaná vazba
  1 931 Kč

  Do 23 – 28 dnů

In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic...

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  1 256 Kč

  Do 23 – 28 dnů

Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions ...

• Knihapevná vazba
  1 336 Kč

  Více než 30 dní

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...

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  1 975 Kč

  Více než 30 dní

Business agility is the ability to compete and thrive in the digital age by quickly responding to unprecedented market changes, threats, and emerging opportunities with innovative business solutions...

• Knihabrožovaná vazba
  978 Kč

  Více než 30 dní

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...

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  2 586 Kč

  Více než 30 dní

If you lead in organizations that have adopted agile methods, you know it’s crucial to create the right environment for your agile teams. Traditional tools such as Gantt charts, detailed plans, and internal KPIs aren’t adequate for complex...

• Knihabrožovaná vazba
  863 Kč

  Do 23 – 28 dnů

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices...

• Knihabrožovaná vazba
  2 168 Kč

  Více než 30 dní

Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains...

• Knihabrožovaná vazba
  1 510 Kč

  Do 23 – 28 dnů

Available with an audio CD to support extensive pronunciation work...

• Knihabrožovaná vazba
  887 Kč

  Více než 30 dní

By identifying and describing the most powerful financial and non-financial KPIs, this book will make life easier for you by defining them, explaining how and when they should be used and providing a rich library of KPIs ...

• Knihabrožovaná vazba
  869 Kč

  Více než 30 dní