S brožovanou vazbou knihy o marketingu od nakladatelství Pearson
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...
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Knihabrožovaná vazba657 KčSkladem 1 ks
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...
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Knihabrožovaná vazba707 KčSkladem 2 ks
Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...
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Knihabrožovaná vazba976 KčDo 16 – 21 dnů
For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources...
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Knihabrožovaná vazba2 407 KčVíce než 30 dní
For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how...
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Knihabrožovaná vazba1 975 KčVíce než 30 dní
For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, ...
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Knihabrožovaná vazba2 189 KčVíce než 30 dní
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, ...
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Knihabrožovaná vazba971 KčVíce než 30 dní
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line...
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Knihabrožovaná vazba2 586 KčVíce než 30 dní
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complemen...
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Knihabrožovaná vazbaVyprodané
You've been asked to run a training session, workshop or meeting. What you need now is a foolproof way of making it both memorable and enjoyable to run — and to know that what you are doing will achieve the desired outcome and have lasting positive ...
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Knihabrožovaná vazbaVyprodané
For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955...
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Knihabrožovaná vazbaVyprodané
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