S modrou obálkou knihy o marketingu od nakladatelství Oxford University Press

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How Brands Grow 2 - Jenni Romaniuk, Byron Sharp, Oxford University Press, 2021

Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Revised Edition)

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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Marketing

Theory, Evidence, Practice

Byron Sharp

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...