V anglickém jazyku knihy o byznysu a managementu od nakladatelství Oxford University Press

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, ...

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  2 796 Kč

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A new edition of the best-selling business English course by Vicki Hollett.

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  83 Kč

  Do 14 – 19 dnů

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  316 Kč

  Do 3 – 6 dnů

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications...

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  1 711 Kč

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This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  7 273 Kč

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This fully updated second edition of Corporate Accountability in International Environmental Law examines systematically all international sources of corporate accountability standards with specific reference to environmental protection...

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  2 313 Kč

  Do 16 – 21 dnů

Management Consultancy provides a comprehensive and up-to-date introduction to the consulting industry. The text uses theory as a basis for critical discussion, ensuring students fully understand the principle ideas behind consulting, as well ...

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  2 140 Kč

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This advice is contrary to the usual social network emphasis on securing relations with well-connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, ...

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A new up-to-date Business English dictionary, that gives learners all the help and information they need to do business in English...

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  301 Kč

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How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble...

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  1 473 Kč

  Skladem 2 ks

Business Groups - large, diversified, often family-controlled organizations, such as the Japanese keiretsu and the Korean chaebol - have played a significant role in national economic growth, especially in emerging economies...

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  2 564 Kč

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It is increasingly accepted that 'institutions matter' for economic organization and outcomes. The last decade has seen significant expansion in research examining how institutional contexts ...

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  4 979 Kč

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The sinking public trust in contemporary institutions is a multifaceted phenomenon with political, sociological, economic, and psychological antecedents and consequences. Restoring Trust in Organizations and Leaders is the first volume to adopt the

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Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, ...

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  1 905 Kč

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Recent years have seen a resurgence of interest, among both philosophers, legal scholars, and military experts, on the ethics of war. Due in part due to post 9/11 events, this resurgence is also due to a growing theoretical sophistication among...

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  3 539 Kč

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This commentary deals with the history and development of the major international agreements affecting copyright and related rights, including the Berne Convention for the Protection of Literary and Artistic Works 1886-1970, ...

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  10 418 Kč

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Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style...

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  1 299 Kč

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An updated edition of this complete first course in English for business. Business Basics now leads on to Business Focus - the new course for pre-intermediate Business english students...

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  265 Kč

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