V anglickém jazyku knihy o marketingu - strana 7 z 17

Countless time and money is spent preparing for the PMP(r) exam. So why aren't students laser-focused on taking practice exams before attempting the real thing? Reflects the current PMP exam format and the PMBOK(r) Guide - Fifth Edition! ...

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Gallup Press: From the author of the long-running number 1 bestseller "StrengthsFinder 2.0" comes a landmark study of great...

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Capstone: Don′t fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre–ordered...

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Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable...

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"Wink and Grow Rich" is the fable of a nine year old boy being raised by his carpenter father who is both sick and tired. In fact, he is tired of being sick and sick of being tired. Every day for the last twenty years the carpenter has visited the Well

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Improve your Sales skills with this self-hypnosis program. Gain more self-confidence, become a better salesperson, and win all the sales awards. "Remove the arbitrary barriers and limitations imposed upon your success by yourself or those around you. I

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ou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, ...

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One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea - putting employees first and customers second - sparked a revolution at HCL Technologies, the IT services giant...

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High performance isn't born. It's made. This book uncovers the eight essential habits of the world's leading sportspeople, coaches and entrepreneurs...

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The authors of the scientific monograph propose a scheme for effective communication in virtual multicultural collaborative teams in industrial enterprises with an explanation of individual aspects and elements of the scheme. The key topics of ...

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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques...

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Part of the Greatest Hits series, this is an essential business resource that utilizes an effective and time-efficient approach to mastering the best ideas of modern business and staying up-to-date on topics most widely discussed by upper management...

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Business Groups - large, diversified, often family-controlled organizations, such as the Japanese keiretsu and the Korean chaebol - have played a significant role in national economic growth, especially in emerging economies...

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It is increasingly accepted that 'institutions matter' for economic organization and outcomes. The last decade has seen significant expansion in research examining how institutional contexts ...

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From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...

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Binge watching. The trendsetters and triumphs of the TV boom. Their names are Walter White, Birgitte Nyborg and Don Draper and they are the stars of a cultural revolution. In the last decade, shows like Breaking Bad, ...

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Finbar Dolan is lost and lonely. Except he doesn't know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, ...

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From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business...

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In today’s oversaturated visual landscape, the extremely important role of the logo in identifying a company and differentiating it from competitors can not be overstated...

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Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research...

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