V anglickém jazyku knihy o marketingu - strana 5 z 17

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today...

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With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant...

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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than...

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SHORTLISTED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020The Sunday Times Best Business Books of the Year 2020The Times of London Best Business Books of the Year 2020The Financial Times Best Books of the Year 2020...

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THE ALL-IN-ONE SOLUTION FOR YOUR HIGHEST POSSIBLE SCORE—including 6 computer-adaptive practice tests (the MOST CATs on the market!*) for realistic preparation and access to premium online tools! Publisher's Note GMAC made minor changes to the...

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Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all...

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The New York Times bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world....

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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas...

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While every single strategy, technique and concept revealed in this easy-to-follow little book is more profitable than ever... this cult classic was written back in 1990 so please keep in mind how the tech has changed but the psychology...

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How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you?...

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More Packaging Prototypes follows on from the hugely successful Packaging Prototypes, and acts as a visual catalyst in the creation and production of exciting and innovative design...

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Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry.

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The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million users a day, Google is the most well known global brand to emerge...

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Teams - the key to top performance Motorola relied heavily on teams to surpass its competition in building the lightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half ...

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This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales...

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Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged...

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Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches...

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Our world has always been built on bricks. A material used by societies as ancient as the Roman empire or Mesopotamia, brick is simple yet versatile, humble yet resilient, recognisable yet local...

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For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources...

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Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ...

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