V cizím jazyku knihy o marketingu - strana 8 z 17

Ensure an efficient and orderly Warehouse Management implementation with this comprehensive guide to SAP WM in SAP ERP! Learn to customize and use critical functionalities, like goods receipt and goods issue, as well ...

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You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder—work smarter. The key is to stay organized and focused through solid project management skills...

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Increasingly today, in every age group, consumers are committing to brands that show good citizenship—from fair employment practices, to social responsibility, to charitable giving...

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Je to jeden z nejvíce fascinujících příběhů o úspěchu ve světě techniky: Škoda spojuje tradici sto let staré značky automobilů s moderní image automobilového koncernu s globální působností. Cesta ilustrovaná četnými fotografiemi vede od...

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ...

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How to Avoid Legal Pitfalls on Social Media Social media is where your customers are so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it ...

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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, ...

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Want to get those difficult colleagues off your back and restore your sanity? NYU psychology professor Tessa West shows you how...

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Coming up with fresh ideas for logo jobs can be a very difficult process...

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Das Marketing moderner Unternehmen hat sich in den letzten Jahren deutlich verändert. Einhellige Meinung ist: Marketing wird immer wichtiger, um erfolgreich am Markt zu bestehen. Die Ausrichtung der unternehmerischen ...

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In today's world, ethics can be complicated and its boundaries blurred. Should businesses go beyond their legal obligations? Should a radical thinker with an extremist following be invited to defend their position alongside more mainstream public figures?

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Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research...

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Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion...

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Great advertising and design can make the world stop and think. It can make people listen...

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The authors of the scientific monograph propose a scheme for effective communication in virtual multicultural collaborative teams in industrial enterprises with an explanation of individual aspects and elements of the scheme. The key topics of ...

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Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products...

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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous...

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank...

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This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition....

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Business Groups - large, diversified, often family-controlled organizations, such as the Japanese keiretsu and the Korean chaebol - have played a significant role in national economic growth, especially in emerging economies...

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